Because, we are Mums, and we've been through 'head lice hell' with our own children.
Maybe you've got an iPod.
Just like our award-winning Nitty Gritty NitFree Comb, it's a small, elegant, brilliantly-designed pocket-sized thing which does something that no-one ever thought was possible.
And just like the iPod, the Nitty Gritty Comb is a joy to use. It's clever, but it's simple too. A seven-year-old can use it.
The highly-respected Guardian newspaper, no less, called it 'the Rolls-Royce of nit combs'. But we think it's better than that.
It works superbly with our Nitty Gritty Head Lice Solution and Repellent Spray. And of course we only use safe, proven natural ingredients in those. You can also use our comb with ordinary hair conditioner, It quickly and easily removes not just head lice, but unsightly nits (empty egg cases) and even 'live' unhatched head louse eggs too.
Before they hatch.
There is no other product, lotion or potion anywhere which can do this reliably, safely, painlessly… and which will go on checking and protecting your whole family week in, week out. Until you lose it. Or lend it to friends or relatives. Or your oldest child leaves home and pinches it to take to college…
There's not much we can do about that, of course. But in case you ever manage to break your Nitty Gritty NitFree Comb - and not many people ever do - we would like you to know that you can return it to the Nitty Gritty Mums at any time and we'll send you a brand new one to replace it, free of charge.
We think you're going to love it just as much as we do.